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Feb 22, 2016 Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini. Ebook Manajemen Pemasaran Kotler Edisi 13 Jilid 2 Kali ini saya akan mempublish Ebook Manajemen Pemasaran karangan Philip Kotler dari edisi ke-13 jilid 2 versi Bahasa Indonesia. Bagi yang mau menjadikan edisi ini menjadi sumber belajar, referensi tugas akhir, skripsi, maupun tesis, silahkan didownload. EBook Manajemen Pemasaran gratis download terbaru - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Juga buku Aris yang mana dia adalah di bidang branding pemasaran sementara ada juga sedikit buku dari Maestro marketing Indonesia yaitu dari Hermawan Kertajaya banyak sekali yang bisa anda dapatkan dari paket ini.
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Mar 30, 2017Exina rated it really liked it · review of another edition Shelves: education, non-fiction, required-readings, textbook
4 stars
Marketing Management was needed for my studies. Tons of useful information.
Oct 17, 2016Michael Finocchiaro rated it it was amazing · review of another editionMarketing Management was needed for my studies. Tons of useful information.
Shelves: management-lit, marketing, technical-manuals, non-fiction
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
Sep 06, 2010Eric Herr rated it really liked it · review of another edition
This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin..more
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin..more
Mar 10, 2013Ben Edwards rated it really liked it · review of another edition
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more 'hands on' that give you more specific case studies that translate marketing theory into actual results.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Sep 29, 2014Ahmed Adel rated it did not like it · review of another edition
i think it,s beautifully book
Nov 17, 2012Donnie Corrêa rated it it was amazing · review of another edition
Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a..more
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a..more
Sep 12, 2009Patricia rated it did not like it · review of another edition
This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book.
Dec 17, 2017Faizan rated it really liked it · review of another edition
Total boring but at least I passed the exammm
Oct 05, 2017Fahed S. Al Kerdi rated it it was amazing · Philip Kotler Egypt
review of another edition Shelves: class2017, academic-books, in-libraries, master, in-my-hard
The bible of the marketing! this is how I call this book when I recommended it to the undergraduate students. From A to Z, all you need to know about marketing (literature and application) is here. With great amount of example, the authors of this book were able to come across all of the details in each chapter.
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
Jul 08, 2010Alessandro rated it it was ok · review of another edition
If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from..more
Jun 07, 2014Hesham Sabry rated it really liked it · review of another edition
One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing concepts are extraordinary .It is a valuable asset for both MBA students and marketers .Just take your time in reading and try to disseminate knowledge with colleagues and friends .
Dec 15, 2012Wala'a Ayoubi rated it it was amazing · review of another edition
Even it was a text book for me but it was amazing this book is my life it has every thing i may need in my marketing life :)
Dec 09, 2007Hensi rated it it was amazing · review of another edition
This is the best marketing book that I ve ever read.
Apr 27, 2013Khaled Mokhtar rated it it was amazing · review of another edition
Download Buku Manajemen Pemasaran Philip Kotler Edisi Bahasa Indonesia
A must have reference for people working or studying marketing.
The best.
The best.
Skripsi Manajemen Pemasaran Pdf
Jan 04, 2009Figaro rated it really liked it · review of another edition
For those who acknowledged him/herself as a management student should read this book. very easy to understand and enrich your marketing knowledge from A to Z
Sep 08, 2009Laknath wijesinghe rated it it was amazing · review of another edition
i am a student of SriLanka Institute of Marketing(SLIM) i want to read Kotler's Marketing Management Book(13th edition).
May 10, 2014Gunnjan Awasthi rated it it was amazing · review of another edition
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.
All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite
..moreJan 07, 2016Beam Pattadon rated it it was amazing · review of another edition
[Review]
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver..more
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver..more
Jan 23, 2016Nandia Alegras rated it really liked it · review of another edition
This is a book which I had the opportunity to read while I was doing my Erasmus semester in the University of Vienna. Having read many text books, i would say that I really enjoyed reading this particular one. It was easy to understand, no complicated meanings or vocabulary. I really learnt many useful stuff, and someone can get a certain view and clear understanding of the Marketing World and its contents.
Aug 09, 2015Amol rated it it was amazing · review of another edition
this is a very ease to access any book any time. so that to save time..
Jun 02, 2016Pallavi Bansod rated it it was amazing · review of another edition
Jun 11, 2014Vanessa Cabrera marked it as to-read · review of another edition
i want to read this Philip Kotler marketing management book
Jul 23, 2012Nahla Medhat rated it it was amazing · review of another edition
I wanna read this book, Philip Kotler is Great marketer Man who learned alot of people What's the importance of Marketing , how to manage it and it's effect of our economy .
Dec 31, 2012Suresh Prajapati marked it as to-read · review of another edition
I want soft copy of Marketing Management book and my mail id is ' [email protected] '
Jun 19, 2013Ralph Miguel marked it as to-read · review of another edition
Mar 07, 2018Kim rated it really liked it · review of another edition
This textbook provides a good introduction to the concepts of marketing for MBA majors. While marketing students may benefit more from other books that may be more complex or specific, this book lays a good foundation and is easy to understand and follow. The information covered still seemed up to date on the current trends in marketing and provided good examples of real life events and applications throughout.
Feb 07, 2018Yllwbrckrd rated it it was ok · review of another edition
I get it. It has everything, it’s meant for MBAs, and it’s meant to be the definitive text on marketing. However I found most of the writing repetitive and convoluted, especially when portraying really obvious information and simple ideas. This is something I found interesting considering Kotler is supposed to be the guru of Marketing: wouldn’t the messaging be top notch, in that case?
Future generations should consider an editor.
Future generations should consider an editor.
Mar 08, 2019Arnab Padhi rated it it was amazing · review of another edition
Avoiding Redundancy: 5/5
Case Studies: 5/5
Authenticity: 5/5
Readability: 4/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Case Studies: 5/5
Authenticity: 5/5
Readability: 4/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Aug 20, 2018Felipe CZ rated it really liked it · review of another edition
One of my main tools for teaching Strategic Marketing in universities. Kotler gives a great walk-through around marketing tasks and the stages through which mktg practices might pass, as well as the scope, which has to go beyond the 4 P's. There are different types of markets, therefore different strategies. A great point of interest is how to evaluate and control marketing efforts, e.g. profitability analysis and other tools.
Jan 13, 2018Jen Stirrup rated it it was amazing · review of another edition
This book was helpful for my MBA module in strategic marketing. The theory was well-explained and the book itself is very well-written.
I could have used more diagrams and flowcharts since I'm a visual learner, but that's the only negative. It's a good read on the subject.
I waded my way through a lot of marketing books but I did think that this was one of the best ones to read.
I could have used more diagrams and flowcharts since I'm a visual learner, but that's the only negative. It's a good read on the subject.
I waded my way through a lot of marketing books but I did think that this was one of the best ones to read.
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more
More quizzes & trivia..
Kotler in 2009 | |
Born | May 27, 1931 (age 88) |
---|---|
Nationality | American |
Education | DePaul University University of Chicago Massachusetts Institute of Technology |
Occupation | Author, Marketing Professor, Economist and Consultant |
Known for | marketing, economics |
Website | pkotler.org |
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He gave the definition of marketing mix. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as 'the link between society's needs and its pattern of industrial response.'[1]
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, and Brand Activism: From Purpose to Action in 2018.
Early life[edit]
Both of Kotler's parents, Betty and Maurice, emigrated in 1917 from Russian Empire (currently territory of Ukraine) and settled in Chicago,[2] where Kotler was born on May 27, 1931. He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953[clarification needed]) and his PhD at Massachusetts Institute of Technology (1956[clarification needed]), earning both degrees in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.[citation needed]
Views about marketing[edit]
Philip Kotler: Marketing, Chicago Humanities Festival, 57:30, Kotler starts speaking at 3:30 |
Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. He believed marketing was an essential part of economics and saw demand as influenced not only by price but also by advertising, sales promotions, sales forces, direct mail, and various middlemen (agents, retailers, wholesalers, etc.) operating as sales and distribution channels.
Philip Kotler holds that:
'the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.'[1]
He links the profit motive to the satisfaction of consumer wants and society's well-being. In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at the heart of company strategy and be practiced by all managers.[citation needed]
In 2003, the Financial Times cited Kotler's three major contributions to marketing and to management:
First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more 'important' work of production. Second, he continued a trend started by Peter Drucker, shifting emphasis away from price and distribution to a greater focus on meeting customers' needs and on the benefits received from a product or service. Third, he has broadened the concept of marketing from more selling to a more general process of communication and exchange, and has shown how marketing can be extended and applied to charities, arts organizations, political parties and many other non-commercial situations.[1]
Kotler argued for broadening the field of marketing to cover not only commercial operations but also the operations of non-profit organizations and government agencies. He held that marketing can be applied not only to products, services, and experiences, but also to causes, ideas, persons, and places. Thus a museum needs the marketing skills of Product, Price, Place, and Promotion (the 4P's) if it is to be successful in attracting visitors, donors, staff members, and public support. Kotler and Gerald Zaltman created the field of social marketing, which applies marketing theory to influence behavior change that would benefit consumers, their peers, and society as a whole.[3] Kotler and Sidney Levy developed the idea of demarketing, which organizations must employ to reduce overall or selective demand when demand is too high. Thus, when water is in short supply, the government needs to persuade various water consumers to reduce water usage so that enough water will be available for essential uses.[4]
Writings and activities[edit]
In 1967, Kotler published Marketing Management: Analysis, Planning, and Control,[5] now in its 15th edition,[when?] and the world's most widely adopted textbook in graduate schools of business.[citation needed] Whereas previous marketing textbooks were highly descriptive, this text was the first to draw on economic science, organizational theory, psychology of behavior and choice, and analytics. It described theory and practice, and drew on findings from empirical studies and cases. On December 9, 1996, the Financial Times cited Marketing Management as one of the 50 greatest business books of all time.[citation needed]
Kotler is the author and co-author of over 150 published articles and 60 books,[citation needed][1], [2]
Kotler has also written books on such subjects as corporate social responsibility, education, environment, government marketing, healthcare, hospitality, innovation, museums, performing arts, place marketing, poverty alleviation, professional services, religious institutions, tourism, capitalism, and democracy.
Kotler was invited to be the first Legend in Marketing. His published articles are presented, analyzed, and commented on in the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth.[citation needed]
In 2014, he started a blog on fixcapitalism.com that featured many articles on making capitalism work better for more people.
In 2016, he became an advisor to The Marketing Journal, an online site dedicated to sharing insights and next practices in marketing.
In 2017, Kotler published his autobiography - My Adventures in Marketing, an account of his experiences from his formative years to the present, including his views on topics such as demarketing, brand activism, marketing of the arts, place marketing, as well as the challenges facing capitalism and democracy.
Honorable distinctions[edit]
In 1975, Kotler was the first person to receive the 'Leader in Marketing Thought' award[1] voted on by the academic members of the American Marketing Association.
The Financial Times on November 18, 2005 surveyed 1,000 executives in 25 countries about the Most Influential Business Writers/Management Gurus, and Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. Kotler's contributions are described in at least one chapter found in every book written about the 'gurus' of business and management (see References below).[citation needed]
On February 16, 2013, he was the first recipient of the William L. Wilkie 'Marketing for a Better World' award from the American Marketing Association to 'honor marketers who have significantly contributed to the understanding and appreciation for marketing's potential to improve the world.'[6] Also, in 2013 he was the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.[citation needed]
On November 7, 2013, Kotler received the Badge of Honor of Officer of the Order of Academic Palms established in France in the 19th Century.
On November 19, 2013, Kotler was inducted into the Management Hall of Fame, along with 10 other management gurus (see www.thinkers50.com/hall-of-fame/).
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On March 1, 2014, Kotler is number 16 in the list of the 30 World's Top Management Professionals and the only marketer.
On May 28, 2014, Kotler is inducted in the Marketing Hall of Fame in New York City.
On April 23, 2016, Kotler received the Lifetime Achievement Award from the Leaders International at the 6th Global Leadership Awards.
Prof. Kotler Stamp issued by Indonesia.
Kotler is also the founder of the World Marketing Summit, whose annual international conferences are dedicated to finding ways to improve marketing, human conditions and the quality of life. He also co-established the world's first Museum of Marketing (3.0) in Ubud, Bali, Indonesia.[citation needed].
Kotler has received 20 honorary degrees from around the world,[citation needed] (at Academy of Economic Studies in Bucharest, Athens School of Economics, BI Norwegian School of Management, Budapest School of Economic Science and Public Administration, Catholic University Santo Domingo, DePaul University, Cracow School of Economics, Groupe HEC, HHL Graduate School of Management, Iliria University, Mackenzin University, Mediterranean University, National University of Kyiv Mohyla Academy, Nyenrode Business University, Plekhanov Russian Academy of Economics, Universidad Americana, Universidad del Pacifico, University American College, University of Bucharest, University of Stockholm, and University of Zurich[citation needed])
Family[edit]
Philip has two brothers, Milton and Neil. Philip met Nancy Kellum at Radcliffe (Harvard) and they married in 1955. They have three daughters, Amy, Melissa and Jessica and nine grandchildren.
Selected publications[edit]
'Guru' books that contain a complete chapter on Professor Kotler's contributions include such titles as:[7]
- Crainer, Stuart (1998). The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference. New York: AMACOM.
- Kennedy, Carol (1998). Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers. London: Century Business.
- Turner, Marcia Layton (2000). How to Think Like the World's Greatest Marketing Minds. New York: McGraw-Hill.
- Brown, Tom; Crainer, Stuart; Dearlove, Des & Rodrigues, Jorge N. (2002). Business Minds. London: Financial Times/Prentice-Hall.CS1 maint: Uses authors parameter (link)
Prof.Kotler after a lecture on Marketing 3.0 with students at Hyderabad, India.
References[edit]
- ^ abcdWitzel, Morgen (August 6, 2003). 'First Among Marketers'. Financial Times.
- ^http://londred.com/en/news/25
- ^Kotler, Philip & Zaltman, Gerald (July 1971). 'Social Marketing: An Approach to Planned Social Change'. Journal of Marketing. 35 (3). pp. 3–12.CS1 maint: Uses authors parameter (link)
- ^Kotler, Philip & Levy, Sidney J. (November – December 1971). 'Demarketing, Yes, Demarketing'. Harvard Business Review. 49 (6). pp. 74–80.CS1 maint: Uses authors parameter (link)
- ^Kotler, Philip (1967). Marketing Management: Analysis, Planning and Control. Englewood Cliffs, N.J.: Prentice-Hall.
- ^Financial Times (2003), ibid.
- ^For entire list, see Kellogg.northwestern.edu
More references:http://www.kellogg.northwestern.edu/faculty/directory/kotler_philip.aspx#research
Further reading[edit]
External links[edit]
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